One of the reasons some Private schools don’t grow is simply because of the old fashioned , archaic and obsolete growth kits they are familiar with π³. Actually , Proprietors are the reasons why their schools are not growing ,this is because , no school can grow beyond the depth of the Owner especially in this 21st century β. The following tips will help boost the growth of your school : π
1. Restructure your school to meet up with the current education trends . This is where some Proprietors miss it . You can’t be operating your school like the one you attended in 1990s in a town and expect to grow π€£ β.
2. Create Unique selling Points for your school and blow them to the publics π€ π·. A school without compelling ,charming and manipulative USP will soon go into oblivion .
3. Use a diversified ,broad based and blended curriculum : This will make your school academically ahead of your Competitors .Any Proprietor that believes Nigerian Curriculum is enough to break academic record in this 21st century is living in a fool Paradise π±π³π¨.
4. Engage regularly in Guerilla marketing for your school . There should be no marketing timetable for a 21st century school ,growth should be continuous π€ΌβββΉπ½ββ. If Parents can withdraw their Children from a school in 6th & 8th weeks to another school , Guerrilla marketing should be taken serious then πͺπΌπ.
5. Carve out humongous mouth watering packages that will draw prospects to your school π€.
6. Maintain good interpersonal relationships with everyone that matters to your school . You can’t be fighting everyone around your school and expect to grow . For the sake of your business , you need to joke , play and banter with People even if they are not your Customers . I withdrew my 1st son from a school and left the 2 , this didn’t go down well with the Proprietress who stopped greeting me and even when I greeted her , She would pretend and ignored me , I kuku waited till end of the session and excused my 2 boys from the school , more 20 Parents that were closed with me , defected to the new school with me π€£. A friendly interpersonal relationship with everyone that matters to your school, is a ploy to win them over to your side . Use this strategy and thank me latter . β π
7. Constantly invest in your Personal development and Knowledge base as a Founder . The truth is that : The unimpressive and discouraging growth of your school is as a result of one or two things you don’t know . When you know much , your school grows abundantly well . The problem with Nigerians is that we believe that all information should be free ,don’t forget that the Holy Book admonishes us to buy the truth . Therefore, buy books , seek professional advice , attend seminars .β
8.Engage your school in community and social services and see how unprecedented the growth of your school will be .
9.Maximize the law of Customer that says : ” The Customer wants to pay the lowest amount for a quality service / Product ” π¨βπ©βπ§βπ¦ . How do you expect a school that charges high tuition with old fashioned , archaic and outdated facilities coupled with 1990 century and conservative educational programs ? You must not overcharge and undercharge in this period and charges sure your charges reviewed regularly .Your charges can repel or attract Prospects .
10. Take the growth of your school serious spiritually .π±. This is because some desperate Proprietors have resorted to the use of subversive , diabolical and devilish methods to attract Pupils to their schools while others launch campaign of calumny , hate and malicious speeches to deal with their Competitors in a bid to have their Customers .Others use different forms of manipulation to also deal with their strong Competitors . The Proprietor of a school didn’t increase the school tuition from 1st to 3rd term but ” manipulatively ” increased it after summer coaching and notified the Parents through SMS , when schools resumed , he lost 93% of his pupils to the same Colleagues of his that bewitched him through wrong advice. You need to hand over your business to God , this is very important . ππΎ. Whether you’re a Xtian or Muslim Proprietor , Remember that if God is with your school , nobody can be against it .
β You must grow , the growth of your school is my concern !!π